Picture Perfect: Echoes of the Tides, Sindh-Balochistan coastal areas © Cactuz Digital
1. To compile a photo-documentation of the Sindh-Balochistan coastal areas of Pakistan and of MFF activities and projects in Pakistan.
2. To develop resource material for publications, print and electronic media campaigns as well as photo exhibitions.
3. To implement a mass awareness campaign targeting identified groups.
Mangrove forests are running the risk of being depleted across the 990km Sindh-Balochistan coastline. This decline is attributed - amongst other reasons are pollution, waste, improper use of mangroves by the communities, and lack of forest conservation, all of which have led to a negative impact on communities living along the coastline and their livelihoods. The general public, media and the private sector for the most part have limited participation in conservation measures due to their lack of awareness of the impact of mangrove degradation on the local communities.The project, therefore, was aimed at sensitizing potential stakeholders on the various coastal resources through photographic documentation.
The audience for this project comprised of students, professionals, journalists, art critics, and the corporate sector.
1. Visual and digital hi-resolution photographs: This component of the project involved capturing visual records of project related activities under the MFF SGF programme, developing visual documentation of coastal and marine ecosystems (life and livelihoods), of the coastal communities and of their traditions and cultural heritage.
2. Public awareness by using visual aids: Organizing photographic exhibitions.
3. Contributing to the MFF Pakistan's image data bank, and to the print and electronic media to enhance MFF's visibility: Engaging with groups of journalists to capture MFF-related activities and organizing photo briefings for the journalists and writers to highlight the activities and performance of MFF in Pakistan.
1. A photography exhibition titled Echoes of the Tides was held in Karachi on March 6, 2012. The exhibition was a snap shot of the conservation work done along the coast. It was attended by the Federal Secretary, National Disaster Management, Government of Pakistan, the MFF Coordinator, civil society and the media.
2. A photography exhibition was organized on the World Environment Day 2012 at the University of Sindh which was attended by the Vice Chancellor University of Sindh, IUCN Global Vice President, representatives from various Government Departments, civil society organisations, members of the media as well as students and faculty of the University of Sindh.
3. Various MFF projects activities were documented, including a 2-day events in Karachi on March 8-9, 2012, comprising a national conference on mangroves and field visit and planting; a seminars on World Water Day- 2012 and "Water and Food Security at the University of Karachi, held on March 22, 2012; a seminar on Marine Biodiversity at Karachi University to celebrate International Biodiversity held on May 22, 2012 and several MFF field projects in Sindh and Balochistan provinces.
The project has created a databank of images that are being used by MFF and the media to promote MFF in Pakistan and to highlight MFF Pakistan's work internationally. The project images have been used in the development of various knowledge products including brochures and newsletters.
The project has documented women participating in the different activities hereby ensuring that gender remains a key and explicit feature of the MFF theme.
Through its own exhibits and coverage of other MFF events the project has visually highlighted the issues and impacts of environmental degradation and of climate change related impacts in Pakistan.
This has been the first project of its kind for photographic documentation of livelihood and environmental issues facing the coastal areas of Pakistan. The project has contributed to the visibility of MFF activities in Pakistan.
Sindh-Balochistan coastal areas
1st Nov 2011 to 30th Jun 2012
Cactus Digital, Jamshyd Masud, Executive Director,
262-D, Block 4,
Federal B Area, Karachi
Tel: + 92 343 3484138