Picture Perfect: Echoes of the Tides

 
Picture Perfect Echoes of Tides2

Picture Perfect: Echoes of the Tides, Sindh-Balochistan coastal areas © Cactuz Digital

Objectives

1. To compile a photo-documentation of the Sindh-Balochistan coastal areas of Pakistan and of MFF activities and projects in Pakistan.

2. To develop resource material for publications, print and electronic media campaigns as well as photo exhibitions.

3. To implement a mass awareness campaign targeting identified groups.

1. To compile a photo-documentation of the Sindh-Balochistan coastal areas
of Pakistan and of MFF activities and projects in Pakistan.
2. To develop resource material for publications, print and electronic media
campaigns as well as photo exhibitions.
3. To implement a mass awareness campaign targeting identified groups.

Background

Mangrove forests are running the risk of being depleted across the 990km Sindh-Balochistan coastline. This decline is attributed - amongst other reasons are pollution, waste, improper use of mangroves by the communities, and lack of forest conservation, all of which have led to a negative impact on communities living along the coastline and their livelihoods. The general public, media and the private sector for the most part have limited participation in conservation measures due to their lack of awareness of the impact of mangrove degradation on the local communities.The project, therefore, was aimed at sensitizing potential stakeholders on the various coastal resources through photographic documentation.

Mangrove forests are running the risk of being depleted across the 990km
Sindh-Balochistan coastline. This decline is attributed - amongst other reasons
- to pollution, waste, improper use of mangroves by the communities, and lack
of forest conservation, all of which have led to a negative impact on
communities living along the coastline their livelihoods.
The general public, media and the private sector for the most part have limited
participation in conservation measures due to their lack of awareness of the
impact of mangrove degradation on the local communities.
The project, therefore, was aimed at sensitizing potential stakeholders on the
various coastal resources through photographic documentation.

Target beneficiaries

The audience for this project comprised of students, professionals, journalists, art critics, and the corporate sector.

The audience for this project comprised students, professionals, journalists, art
critics, and the corporate sector.
Intended Outputs

Outputs

1. Visual and digital hi-resolution photographs: This component of the project involved capturing visual records of project related activities under the MFF SGF programme, developing visual documentation of coastal and marine ecosystems (life and livelihoods), of the coastal communities and of their traditions and cultural heritage.

2. Public awareness by using visual aids: Organizing photographic exhibitions.

3. Contributing to the MFF Pakistan's image data bank, and to the print and electronic media to enhance MFF's visibility: Engaging with groups of journalists to capture MFF-related activities and organizing photo briefings for the journalists and writers to highlight the activities and performance of MFF in Pakistan.

1. Visual and digital hi-resolution photographs: This component of the project
involved capturing visual records of project related activities under the MFF
SGF programme, developing visual documentation of coastal and marine
ecosystems (life and livelihoods), of the coastal communities and of their
traditions and cultural heritage.
2. Public awareness by using visual aids: Organizing photographic
exhibitions.
3. Contributing to the MFF Pakistan's image data bank, and to the print and
electronic media to enhance MFF's visibility: Engaging with groups of
journalists to capture MFF-related activities and organizing photo briefings
for the journalists and writers to highlight the activities and performance of
MFF in Pakistan

Accomplishments and challenges

1. A photography exhibition titled Echoes of the Tides was held in Karachi on March 6, 2012. The exhibition was a snap shot of the conservation work done along the coast. It was attended by the Federal Secretary, National Disaster Management, Government of Pakistan, the MFF Coordinator, civil society and the media.

2. A photography exhibition was organized on the World Environment Day 2012 at the University of Sindh which was attended by the Vice Chancellor University of Sindh, IUCN Global Vice President, representatives from various Government Departments, civil society organisations, members of the media as well as students and faculty of the University of Sindh.

3. Various MFF projects activities were documented, including a 2-day events in Karachi on March 8-9, 2012, comprising a national conference on mangroves and field visit and planting; a seminars on World Water Day- 2012 and "Water and Food Security at the University of Karachi, held on March 22, 2012; a seminar on Marine Biodiversity at Karachi University to celebrate International Biodiversity held on May 22, 2012 and several MFF field projects in Sindh and Balochistan provinces.

1. A photography exhibition titled ÒEchoes of the TidesÓ was held in Karachi
on March 6, 2012. The exhibition was a snap shot of the conservation work
done along the coast. It was attended by the Federal Secretary, National
Disaster Management, Government of Pakistan, the MFF Coordinator, civil
society and the media.
2. A photography exhibition was organized on the World Environment Day
2012 at the University of Sindh which was attended by the Vice Chancellor
University of Sindh, IUCN Global Vice President, representatives from
various Government Departments, civil society organisations, members of
the media as well as students and faculty of the University of Sindh.
3. Various MFF projects activities were documented, including a 2-day event
in Karachi on March 8-9, 2012, comprising a national conference on
mangroves and field visit and planting; a seminars on ÒWorld Water Day-
2012 and "Water and Food SecurityÓ at the University of Karachi, held on
March 22, 2012; a seminar on ÒMarine BiodiversityÓ at Karachi University to
celebrate International Biodiversity held on May 22, 2012 and several MFF
field projects in Sindh and Balochistan provinces

Contributions to cross-cutting themes

Communications:

The project has created a databank of images that are being used by MFF and the media to promote MFF in Pakistan and to highlight MFF Pakistan's work internationally. The project images have been used in the development of various knowledge products including brochures and newsletters.

Gender equality:

The project has documented women participating in the different activities hereby ensuring that gender remains a key and explicit feature of the MFF theme.

Climate change:

Through its own exhibits and coverage of other MFF events the project has visually highlighted the issues and impacts of environmental degradation and of climate change related impacts in Pakistan.

Communications
The project has created a databank of images that are being used by MFF and
the media to promote MFF in Pakistan and to highlight MFF Pakistan's work
internationally. The project images have been used in the development of various
knowledge products including brochures and newsletters.
Gender equality
The project has documented women participating in the different activities
thereby ensuring that gender remains a key and explicit feature of the MFF
theme.
Climate change
Through its own exhibits and coverage of other MFF events the project has
visually highlighted the issues and impacts of environmental degradation and of
climate change related impacts in Pakistan.

Lessons Learned

This has been the first project of its kind for photographic documentation of livelihood and environmental issues facing the coastal areas of Pakistan. The project has contributed to the visibility of MFF activities in Pakistan.

This has been the first project of its kind for photographic documentation of
livelihood and environmental issues facing the coastal areas of Pakistan. The
project has contributed to the visibility of MFF activities in Pakistan.

 

Project Facts

Country

Location

Sindh-Balochistan coastal areas

Topic

Duration

1st Nov 2011 to 30th Jun 2012

MFF Grant Amount

PKR 860,000

Implementing Partner

 

Cactus Digital, Jamshyd Masud, Executive Director,

cactusjz@gmail.com

262-D, Block 4,

Federal B Area, Karachi

Tel: + 92 343 3484138

Cactus Digital
Jamshyd Masud
Executive Director,
cactusjz@gmail.com
262-D, Block 4,
Federal B Area, Karachi
Tel: + 92 343 3484138

 

Share This