Promote brand name for local products with the logo of Xuan Thuy National Park - the core zone of Red River Delta Biosphere Reserve

Objectives

• Increasing economic values of local community’s products by labelling them with Xuan Thuy NP’s logo

• Effectively developing local products

Background

• Xuan Thuy National Park provides the local community with valuable resources, but resulting products don’t do well in the market for lacking brand name and certified standards

• As a result, the local community faces difficulties in maintaining their livelihoods and cannot contribute appropriately to natural conservation and sustainable development in the area

Target beneficiaries

Local community

Outputs

• 02 products (honey and mushroom) and 42 local producers selected at the meeting with local producers conducted in June 2014
• labels (co-labelling with Xuan Thuy logo) being registered and packaging samples produced and used for the selected products
• product quality management system for honey and mushroom developed and approved by DARD
• Regulations on labeling management for community has been developed and approved
• Labeled honey price increase from VND120,000/kg to VND150,000/kg and in high demand. Labeled mushroom increase from VND22,000 – VND28,000/kg, consumption not as good as honey. 

Contributions to cross-cutting themes

• Sustainable livelihoods

• Civil society engagement