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Communications and Knowledge
The MFF Secretariat, also screens information for quality and consistency, and packages it for sharing across the programme and to other regional and global audiences.MFF has a diverse range of internal and external audiences at global, regional, national and local levels. Different communication tools are used to effectively reach each specific audience group. A Regional MFF communications strategy and Action Plan has therefore been designed to support efficient programme delivery, maintain good working relations with stakeholders, and serve as knowledge base to forage new partnerships. The communication strategy is revised on a yearly basis to accommodate each year's specific events and activities, and to respond to unforeseen events, as well as lessons learned and feedback from stakeholders. MFF has a network of National Communications focal points to coordinate and facilitate communication flows from the secretariat to their respective NCBs. This network ensures frequent liaison with project managers and NCB Members and Regional Communications to track and monitor the MFF knowledge portfolio. The focal points will also provide support for effectively integrate communications into the MFF monitoring, learning and evaluation Framework. MFF has entered its implementation phase with more than 80 small and large projects in the focal countries. It is therefore important to focus on learning and how this is captured, disseminated and to feed national level learning and experiences up to the regional level for sharing across the region. MFF continuously seeks more effective communication tools and products to reach its target audiences. Google maps have been identified as an effective tool to provide spatial information and other options using Google Earth and Oceans are being explored. |
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